Wednesday, 2 July 2014
Yum! Brands (US) Opens First Kentucky Fried Chicken (KFC) in Bolivia
“KFC is an iconic global brand, and is instantly loved by consumers in every country where we introduce it,” said Micky Pant, CEO, KFC. “We’re delighted to work with our franchisee to bring the delicious taste of KFC to consumers in Bolivia. Together with our growth-ready franchise partners, we will continue to aggressively expand the KFC brand and enter new emerging markets around the world.” KFC is one of the fastest growing retail brands in the world with more than 18,000 restaurants in over 118 countries, including our China and India Divisions.
The new KFC restaurant, located in Santa Cruz’s popular Ventura Mall, is Bolivia’s first experience with the world’s favorite chicken restaurant. The KFC Bolivia menu features Original Recipe and Extra Crispy chicken, Hot Wings, the Original Recipe sandwich, Twisters, salads, sides like mashed potatoes, rice and coleslaw, and more.
“We are proud of the successful opening of the first KFC in Bolivia,” said Sergio Hanna, CEO, DELOSUR. “Chicken is extremely popular in Bolivia and consumers are excited about the new restaurant. We’re committed to serving our customers delicious products, providing excellent customer service and growing the KFC brand in Bolivia.”
DELOSUR plans to open a second location in Santa Cruz that will serve as the flagship KFC in Bolivia later this summer. The restaurant features a contemporary, youthful design and seating for over 200 people. The two restaurants will create more than 70 jobs for city residents. Santa Cruz is one of the fastest growing cities in the world and the most populous in Bolivia with a growing and vibrant population of 2.8 million residents.
Yum! Brands is the worldwide leader in emerging markets with more than 14,000 restaurants and a nearly two-to-one advantage over the nearest competition. With only two restaurants per million people in the top 10 emerging markets, compared to 58 restaurants per million in the U.S., Yum! believes it is on the ground floor of global growth. The Company and its franchise partners plan to invest $10 Billion and have more than 20,000 restaurants in emerging markets by 2020.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 40,000 restaurants in more than 125 countries and territories. Yum! is ranked #216 on the Fortune 500 List with revenues of over $13 billion and in 2014 was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened over five new restaurants per day, making it a leader in international retail development.